Digital Marketing: better or worse than traditional?
The marketing business has seem to be around for ages and it’s providing many brand companies the long awaited edge they need over rival companies to stay alive in the market. Digital agency has yet provided not only the edge but a new umbrella of inspiration to many companies around the world and affected their working flows to be more advanced than the common one. It has definitely shifted the paradigm from old and traditional marketing patterns which were done on Newspaper, and radios. However many people still ponder on to the fact that if this change is for the betterment or worse, is the replacement of traditional marketing patterns a good idea? Many Australian people had debated this over long periods of time and yet conclusions made were definitely surprising.
Traditional marketing as compared to Digital Marketing made the best of pamphlets, catalogues, brochures and magazines was the number one choice before the rise and emergence of electronic media. The Traditional marketing no matter how much outdated it may look hold much of importance if considering the etymology of the work marketing? This process is the form of communication between two different people and this is what traditional marketing strived on, it promoted the best form which was personal communication of clients and buyers, it promotes meetings between people and the results are quite short and efficient.
The speculations of all the pros of Traditional marketing are truly commendable and to be kept important but are not enough to actually top the new trend of Digital Marketing and its huge updates. The pros of digital marketing can be numerous and substantiated to a point where they seem more enticing to engage and invest in. The first can be labeled as the community building efforts of digital marketing which helps to unite all the customers of the brand into a single community.
The greatest advantage of Digital Marketing can be narrowed down to an aspect which is perhaps the most crucial and thought worthy is the amount of cost spent on these advertisements. Traditional marketing helps to explain the cost amounts are huge because of different printing charges on newspapers and pamphlets keeping in mind the color schemes, while digital marketing is done entirely on the basis of software’s and helps to maintain the outlook by state of the art designs and color schemes. The biggest con of Traditional marketing can also be promulgated is the amount of time it takes to make the advert and the results can never be measured easily while digital marketing gives the results in form of engagement from the people. All of these pros and cons can easily be concluded that Digital marketing tops traditional in every way.